Every once in a while an idea comes along with the potential to truly make the world a better place.
Unfortunately, ‘Suspended Coffee’ isn’t one of them.
Here’s an excerpt from their ‘mission statement’ which, in my view, is pretentious shite :
“While wandering a deserted beach at dawn, stagnant in my work, I saw a man in the distance bending and throwing as he walked the endless stretch toward me. As he came near, I could see that he was throwing starfish, abandoned on the sand by the tide, back into the sea. When he was close enough I asked him why he was working so hard at this strange task. He said that the sun would dry the starfish and they would die. I said to him that I thought he was foolish. there were thousands of starfish on miles and miles of beach. One man alone could never make a difference. He smiled as he picked up the next starfish. Hurling it far into the sea he said, “It makes a difference for this one.” I abandoned my writing and spent the morning throwing starfish.”
FFS! Suspended coffee is a scheme spreading around the world “to help people in need“. And coffee sellers? Well, decide for yourself because this is how it works, again quoting their mission statement :
“First, it’s simple. You walk into a coffee shop and instead of buying just one cup of coffee, you buy two, or more. You buy one for yourself and one for someone in need.” So far, so good. No problem there.
“Second, it’s direct. You do not need to worry if your money is going to actually help someone or just to take care of a charity organization and it’s overhead and expenses.” No, you just need to worry if your money is going straight into the retailer’s pocket without him even having to provide a product or service to go with it.
“Third, it’s win-win. You not only support a person in need, you also support your local business and all it’s employees. Your money does not go to another state, country or continent. It stays right in the neighborhood where it was spent.” Well, no. Not really. You certainly support you local business by giving them money for nothing. And as Starbucks and Costa are talking about getting involved, I would dispute the bit about the money staying in the local neighbourhood.
From the retailers’ views, it’s an absolute win-win. If he trousers the money, then he’s making a whole shed load of extra dosh and if he plays straight and honest then he still makes extra dosh.
“Lastly, it can be used for more than just coffee. You could buy a hot bowl of nourishing soup, a filling sandwich, water, fruit, bread, or a full meal. Suspended coffee’s simplicity makes it easy to duplicate with other food items.”
After all, we’re all in it together aren’t we?
It’s a wonderful marketting scheme but suspending cycnicism? No, I really don’t think so…