What’s in a name?

There was a bit of a kerfuffle this week over whether the Momentum movement had changed it’s name. They deny it, although there are papers lodged at Companies House that would seem to prove otherwise. But then again would you really believe a single word that came form these leftie bully boys anyway? I know I wouldn’t.

Name changes are not new. When I was unfortunate enough to have to go out and earn a living, I did a fair bit of work for Anderson Consulting which is now known as Accenture. I was curious why they changed the name until one of their partners (they have dozens of grades of those so it not as important as it sounds) put me straight over a pint down the local.

“Well” she explained, “everybody knows that Anderson Consulting are crap so we thought if we changed the name then nobody would know it’s us!” Don’t now if it’s true, but from my experience of working for them, I’m inclined to believe it.

Equally bizarre was the change of name of OSI consulting to Xansa. OSI was set up by a group of experienced business women returning to work who started their own company because the male dominated sector didn’t want to know. Unfortunately, OSI became known as ‘Old Senile Incontinent” so they changed the name. Why Xansa? Well, I was told that it’s because the MD’s car registration was “XAN 5 A” and it’s a good a reason as any.

So it seems that the company known as ‘Corbyn for leader’ changed its name to Momentum Campaign Ltd and has now morphed once more in ‘Jeremy for Labour Ltd’. Here’s the document that proves it :

Wouldn’t it have been so much more straightforward if they just called it “Militant Tendancy Ltd” and stuck with it. After all, that who they really are…

5 responses to “What’s in a name?

  1. Wouldn’t it have been so much more straightforward if they just called it “Militant Tendancy Ltd” and stuck with it. After all, that who they really are…

    And they think we are too stupid to realise it.

  2. Stonyground

    British Leyland was a toxic brand, deservedly so because they made really shitty cars. They changed the name to Rover Group and made cars that weren’t that bad but still not as good as everybody else’s.

    The most interesting brand name that I know is Purlinfine. While buying some stuff from them I asked them what the name meant. This was what I was told. They wanted to set up a company that sold hydraulic fittings and fabricated hydraulic hoses. The process of registering a company name can be quite complicated because a search has to be done to make sure that your chosen name isn’t already being used. There is a short cut that involves adopting the name of a company that has now ceased trading. Purlinfine was the name of a defunct company that used to make knitting machines. The plan was to change the name to something to do with hydraulics once the search had been done. But before long everyone knew them as Purlinfine so they stayed with it.

  3. I’ve always been puzzled at Norwich Union dumping a well respected name that took decades to build, and replacing it with Aviva which meant nothing and sounds vaguely like they might be a bus company.

  4. Government does this all the time.

    First if was social security then it changed to DWP, same useless slackers, crap processes but the spent millions changing the paperwork, computers and logos on the same processes and then we were told ‘that was the old system.

    The best bit about it is we are so stupid that it still works every time.

  5. I was head of Pharmaceuticals and Healthcare at OSI and then Xansa, God curse them. It is the FI group that was made up of women originally.They bought OSI and inflicted the name of a car on it plus a couple of other companies in the group. It did not end well.