There was a bit of a kerfuffle this week over whether the Momentum movement had changed it’s name. They deny it, although there are papers lodged at Companies House that would seem to prove otherwise. But then again would you really believe a single word that came form these leftie bully boys anyway? I know I wouldn’t.
Name changes are not new. When I was unfortunate enough to have to go out and earn a living, I did a fair bit of work for Anderson Consulting which is now known as Accenture. I was curious why they changed the name until one of their partners (they have dozens of grades of those so it not as important as it sounds) put me straight over a pint down the local.
“Well” she explained, “everybody knows that Anderson Consulting are crap so we thought if we changed the name then nobody would know it’s us!” Don’t now if it’s true, but from my experience of working for them, I’m inclined to believe it.
Equally bizarre was the change of name of OSI consulting to Xansa. OSI was set up by a group of experienced business women returning to work who started their own company because the male dominated sector didn’t want to know. Unfortunately, OSI became known as ‘Old Senile Incontinent” so they changed the name. Why Xansa? Well, I was told that it’s because the MD’s car registration was “XAN 5 A” and it’s a good a reason as any.
Wouldn’t it have been so much more straightforward if they just called it “Militant Tendancy Ltd” and stuck with it. After all, that who they really are…