One of the things I love about marketing men is that they invent a problem that you didn’t know you had and then sell you a product to solve it. Ingenious, isn’t it?
Take, for example, Near Field RFI Connection commonly known as contactless. Some bright spark incorporated it into credit and debit cards to avoid the necessity of placing the card into the reader and entering a PIN number. This is, of course, massively inconvenient so now you just wave your card at the reader and it takes the money.
Fantastic! A perfect example of technology being used to do something totally unnecessary just because it can be done. But I digress because here comes the problem we didn’t know we had. Crooks can simply wander up to you with a reader and steal your money just by standing next to you. What shall we do? Well, thankfully we’ve identified the problem and come up with an appropriate solution.
Enter the RFI proof card wallet to keep your contactless cards in. Brilliant! Cards we don’t wan’t using technology we don’t need protected by special wallets that would otherwise be unnecessary.
All yours in a selection of colours for a mere £9.99 or 2 for £14.99. I kid you not.
Wouldn’t it have been cheaper and easier just to give the user the option of a Chip and PIN car instead? Oh, but I forgot the other marketing man’s mantra : it’s all been done for your convenience…